01 · CREATOR CASTING
The right two to four people for your route.
Nancy has cast talent for a living. We find creators whose audience matches your market, brief them, run the calendar and collect the receipts. You get people, not a follower count.
FOR BRANDS · TOURISM BOARDS, AIRLINES, HOTELS
Stopovers, sold by someone who actually stops over.
TLL is the portfolio. The work is done and billed by The Brand Collective, Nancy's studio in Copenhagen: creator casting, stopover content, and the pages that answer the questions travelers actually type.
THREE WAYS TO WORK TOGETHER
Priced per brief. Labeled every time.
02 · STOPOVER CONTENT
A route guide people can book from.
A bylined stopover story, the photos, a short-form cut, and an answer page built so search engines and AI assistants can quote it. Delivered for your channels, under your name.
03 · A HOSTED TRIP, DISCLOSED
You cover the ground. We write what happened.
If the story runs on TLL, it says Reklame at the top and names what you covered. Dog-friendly properties get a Magnus field test, which is thorough and occasionally loud.
WHAT WE MEASURE
Itinerary requests, saves and clicks to book. Stopover campaigns are judged on people who ask how to go, not on impressions. So are we.
WHAT IS NEVER FOR SALE
A kinder verdict. Story approval. A Layover Award. A higher spot in the expat or press directory. Charter rule 08 has the full version.
PAST PARTNERS · OPEN SLOT
None yet. The portfolio is the stories on this site. First partner gets first-partner energy, which is considerable.
Work is contracted and invoiced by The Brand Collective, Copenhagen. Company details appear on every invoice.